Drop
Illustrator
The main objective of this project was to create a high-impact retail poster for a Jordan brand product release. The visual challenge was to integrate bold typography and UI elements over a complex texture without compromising readability or the premium presentation of the product.
Using a product-first layout over a grey wood-grain texture, I structured the information for immediate impact. Solutions included applying outlined typography and precise kerning to the main headline, creating contrast against the dark background while highlighting the product itself.
To finalize the asset, I focused on visual hierarchy. Integrated a realistic UI search bar and placed the product and brand logos at the bottom for professional branding. The final poster delivers immediate brand recognition and clear call-to-actions within a sophisticated, textured environment, ready for digital distribution.
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